Vendor paid advertising drives higher selling prices and shorter selling periods
As former agents, we know that investing in quality real estate marketing campaigns generates greater exposure, a speedier sale and higher selling prices.
We believe that Vendors and Agents need to start looking at advertising as an investment rather than a cost. Underselling by $100,000 is a far greater risk than saving $5,000 on a marketing budget. Research also confirms that quality real estate marketing campaigns achieves better results.
Vendor Paid Advertising or ‘marketing investment’ (the term we prefer to use), provides many benefits:
- Maximise property exposure – whether that’s online, in print or via mail-outs.
- Attract more qualified buyers – Agents can negotiate increased bids once they’ve got a buyer who’s competing with someone else for a property.
- Better results – statistics confirm that effective marketing campaigns, result in better outcomes for both Agents and Vendors.
The following article published by CoreLogic “How do you position your Vendor Paid Advertising’, provides an excellent case study with compelling statistical data supporting the strength of a tailored and effective marketing campaign.
It also gives a great example how real estate agents can approach vendor paid advertising with data and statistics, to help demonstrate to their clients how the benefits of a high quality marketing campaign can help sell their property.
We do understand that sometimes convincing vendors of the strategic value of a marketing investment can be challenging. In these situations, we recommend sharing some of the statistics and research available to help overcome any concerns.
At Campaign Flow, we have opened our doors to help remove the financial barriers when it comes to listing, marketing and selling properties. Real Estate Agencies are now free to offer their Vendors the option to start the selling process immediately, without worrying about who will be funding the advertising costs.
Our friendly team would welcome the opportunity to discuss how we can work with you. Contact us today on ph 1300 665 13
As former agents, we know that investing in quality marketing campaigns generates greater exposure, a speedier sale and higher selling prices.
Justin Steer founded Campaign Flow with a vision to change the way Real Estate Agency Principals access the finance they need to grow, with an innovative, secure and flexible approach. Justin has been an active participant in the real estate industry for nearly 25 years and is a Licensed Real Estate Agent and Registered Valuer.
Justin contributes his opinions and insights regularly to REB Online, Australia’s only dedicated daily news site for the real estate industry. Of course, you can also read up on what he has to say in our blog.
To connect with Justin, click the LinkedIn icon below.